Honda motorcycles are behind no less than five teams in this season’s British Superbike Championship with Australian Glen Richards of Team WFR Honda leading the way for Honda riders after four rounds.
Based in Yorkshire, the WFR Honda team race on CBR1000RR Fireblades. The team are new this season to the BSB Evo Championship and have got off to a flying start. Graeme Gowland, who made his Superbike debut in 2009, is the other WFR Honda team rider while Alex Lowes left the team in May after failing to agree on a new contract.
WFR Honda were formed from the Embassy Racing squad who were so successful in previous Supersport and Superstock 1000 Championships. While riding for the Embassy Racing Team Glen Richards won back to back championships in 2007 and 2008 and now, along with his new WFR Honda Team is keen to impress in the British Superbike championship.
But Honda does not only excel in superbike racing. Along with its full range of motor cars it is also known for other vehicles from lawn mowers to quad bikes; and they are not just used for racing!
Philippa is a farmer in Oxfordshire and uses her Honda ATV to tend to a herd alpacas! A far cry from racing around a track but it is the first of four new film shorts to be shown as part of the ongoing Honda television sponsorship of Channel 4 documentaries during 2011.
The new mini-documentaries each focus on a real-life Honda owner who put their Honda vehicle to more obscure uses.
Each of the short films is like a mini-documentary created by Hollie Newton at Wieden + Kennedy (W+K) and includes a unique website link relating to its story allowing viewers to see extra content online.
Honda will also be using social media with Facebook and Twitter campaigns to accompany the TV sponsorship deal linking to an online hub at www.honda.co.uk/stories where the videos will be available in full along with articles and other interesting stories. There is also a competition in the ‘Take Part’ section of the website, where Honda owners can upload their own stories and photographs, explaining the unusual ways in which they use their own Honda products.
W+K, the company behind the films, will select their favourite story and make it into the final mini-documentary to be shown later in the year as part of the Channel 4 campaign.
Honda will continue to use the strap line ‘Documentaries on 4, sponsored by Honda’ throughout 2011 for these new films, which were first aired last week during the Cutting Edge documentary, ‘Bums, Boobs and Botox’.
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